Dairy Farmers of Ontario Chair Ralph Dietrich says he's got a sense of relief that a tentative deal has been reached in the TPP talks.
He says the dairy industry knew going into the talks that it was a target - but also knew it had no control over the outcome.
Dietrich suggests the 3 point 25 per cent increase in Canadian dairy market share for other TPP countries 'could have been worse'.
Now that the industry knows what it's facing, he says it can position itself to meet the challenge.
Dietrich is confident they can challenge U-S imports being used in the production of some Canadian products, on a price-basis.
DFO is also welcoming the government's announcement it will intensify on-going anti-circumvention measures to enhance border controls.
Dietrich says that's something the dairy industry has been asking the government to do for some time.
He suggests that in itself could go a long way to protecting lost markets.
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Although it opens up the Canadian market to more dairy product imports, Dietrich says the deal takes away a lot of uncertainty .
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Dietrich says Ontario producers have a chance to reposition themselves to cope.
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Dietrich points out the industry was criticized earlier this year for not being able to deal with the amount of milk coming into the system.
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