As global demand for meat, fish and dairy grows, so too does demand for animal feed.
That's according to a report from Rabobank, which predicts the longer-term trend of relative scarcity in protein meals to continue.
The bank expects that will bring with it periodic bouts of significant volatility over the next ten years.
The bank's Clara van der Elst says there are two keys to success in that scenario for food and agribusiness companies.
The first is research and development or technology.
Van der Elst says that would involve things like crop yield improvements, feed conversion and alternative feed protein development.
The second key is business strategies that involve closer alliances - and, potentially, integration - between companies operating in adjacent steps of the supply chain.
The Rabobank analyst says which of those works best will depend on where the food or agribusiness company is along that supply chain.