A Quebec pork processor says it's going to raise 300 thousand more crate-free pigs by 2018.
And duBreton is working with more than 300 family farms in Ontario and Quebec to meet that goal.
President Vincent Breton says it costs the company 50 per cent more to raise Certified Humane pork - and more than double to raise an organic pig.
But he says the company is betting the farm on the fact that consumer demand for higher standards for the ethical treatment of animals raised for consumption wil continue to gain momentum.
duBreton already considers itself North America's number one producer of organic and certified humane raised and handled pork.
The company says it's vision to be the world leader in Organic and Certified Humane Raised and Handled pork is going to require a 30 million dollar investment.
