A Farm Credit Canada spokesman says most Canadian producers are aware of the potential impact public perception can have on their operations.
Marty Seymour says most are also willing to share information about their practices with anyone interested in learning more about how food is produced.
Those are a couple of the findings of a recent FCC survey of its Vision panel participants.
Almost three-quarters of the respondents said they were comfortable sharing information about the way they farm to strengthen public trust.
80 per cent said their top concern is new regulations that could result from public demands.
Farm Credit Canada is a major player in the Agriculture More Than Ever campaign.
It encourages producers to connect with consumers to develop a better understanding of agriculture practices in Canada.