Foodland Ontario is celebrating 40 years.
The program was started in 1977 and is designed to make it easier for families and consumers to identify and enjoy Ontario's locally-grown and harvested foods.
The goal to buying local is to help boost the economy, create good jobs and strengthen Ontario's agri-food sector.
Jeff Leal, Minister of Agriculture, Food and Rural Affairs, marked Foodland Ontario's 40th anniversary Thursday, encouraging consumers to explore Ontario's 200 diverse, locally-grown foods.
Over the years, Foodland Ontario has also partnered with thousands of Ontario producers, processors and retailers across the province to help consumers better identify Ontario foods in the marketplace.
