Ontario Beef Farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef.
During the Beef Farmers of Ontario annual general meeting on Wednesday, attendees voted 87% in favour of the plan after a similar plan was rejected at last year's meeting.
This year's proposal varied slightly from the one discussed in 2018, with more details on how the program will be managed, a marketing committee being formed that will be made up of BFO and Ontario Cattlemen's Association members.
The goal is to drive more demand and grow the sector, especially the number of cow-calf operations in Ontario.
