Sarnia councillors voted unanimously Monday to adopt guiding principles for the Sponsorship and Advertising Policy and Program to develop on. Representatives from The Partnership Group explained their process in finding $1.7-million worth of annual revenue opportunities through advertising. Councillor Cindy Scholten says the city is on the brink of something big with this program. [audio mp3="http://blackburnnews.com/wp-content/uploads/2015/09/Scholten-1-New-Tools.mp3"][/audio]
A report will come back to council in October detailing where the revenue will go and what resources are needed to implement the plan in Sarnia.
