Women will be receiving first-time mammograms at Bluewater Health Friday as part of the hospital's 'Just Book It' campaign.
The Cancer Care Ontario Breast Screening Program has found 50-54-year-olds have the largest number of screen-eligible women who have not booked a mammogram before.
Director of Diagnostic Imaging Diane Cadieux says the average mammogram takes just five minutes to book and less than ten minutes to complete.
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In 2015, it's estimated 9,800 Ontario women will be diagnosed with breast cancer and nearly 1,900 women will die of the disease.