Devonshire Mall is launching two initiatives called Feed The Need to support a student nutrition program that benefits 30,000 students in Windsor-Essex.
Every time someone adds the mall on SnapChat, Devonshire will donate $0.50 to Jumpstart. It hopes to donate $5,000 to the program that provides 4.6-million meal and snacks to school kids.
Visitors to the mall can also help feed the need by making a contribution to its 5ft tall milk carton in the food court.
The initiatives started Monday and wrap up September 17.
