The federal government is giving the Canadian Cattlemen's Association over 4 million dollars for three projects.
The biggest share - about 2 point 6 million - will be spent developing tools for packers, retail food service, consumers and the industry to have easy access to beef product information.
Over 1 million dollars is targeted for the use of Computer Vision Systems measurements to enhance the quality of Canadian beef.
CVS will image beef carcasses to predict and measure a number of factors, including tenderness, lean yield and fat colour.
And over 380 thousand dollars will be spent on a feasibility study into the use of satellite -based technology to track and measure forage and pasture production for cattle producers.
That study will lay the basis for developing production-based forage insurance for producers.
Canadian Cattlemen's Association President Dave Solverson says these projects show the kind of innovation that drives continuous improvement in the beef industry.
