The Government of Canada wants the Agriculture and Agri-Food sectors to better understand Canadians' perceptions related to food and the food system so it can continue to meet the needs of the population while maintaining consumer confidence.
Parliamentary Secretary Jean-Claude Poissant announced an investment of up to $251,250 to the Canadian Federation of Agriculture, to support the creation of a Public Trust Strategy.
The project is intended to help the sector meet Canadians current and future needs, by better understanding which values are most important to them regarding food.
The Parliamentary Secretary also announced an investment of up to $190,000 to the Canadian Centre for Food Integrity to implement digital ethnographic and social methodology research to understand the priorities for Canadians related to the food system.
These projects are supported under the Canadian Agricultural Adaptation Program, a funding initiative that helps the farming sector remain competitive by piloting solutions to new and ongoing challenges.
