London's annual New Year's Eve bash in Victoria Park will go ahead as planned this year, after securing a title sponsor.
It was announced on Friday that the Workplace Safety and Insurance Board (WSIB) would be taking on the financially supportive role.
Organizers of what is the city's largest New Year's Eve celebration had put out an urgent call last week for a new title sponsor, noting that without one there was a chance the event would not go ahead.
"When we saw the call go out for a title sponsor for New Year’s Eve in the Park we knew this was the right thing to do,” WSIB President and CEO Jeff Lang said in a statement. “It’s so important for people to have safe, free events like this where they can celebrate and have fun. I can’t think of a better way to contribute to our community than helping to ensure this event continues.”
New Year’s Eve in the Park is a free, family-friendly event that takes place in Victoria Park every December 31. It draws thousands of Londoners to the downtown for live entertainment and a countdown to the new year. While planning for this year's celebrations are still underway, those planning to attend can expect five hours of live music, outdoor skating, and a fireworks display.
“New Year’s Eve is a celebration of local musical talent, bringing London’s best to the stage with music we all know and love,” said Mario Circelli, the producer of New Years Eve in the Park. “Attendees can look forward to the London Music Awards All Stars anchor and an incredibly talented line up.”
More details about the musical lineup will be announced at the end of the month.
