LaSalle's new waterfront development finally has a name, "LaSalle Landing."
"A lot of people had suggested just keeping it simple and keeping the word 'LaSalle' in the name," said Mayor Crystal Meloche.
LaSalle Mayor Crystal Meloche August 26, 2014. (Photo by Ricardo Veneza)
Councillors chose the moniker from a short-list of three possibilities on Tuesday night. It's a trimmer version of "LaSalle Waterfront Landing," a name put forth in a report to the town council. The report also recommended "LaSalle Waterfront" and "LaSalle Waterfront Commons."
"I liked the two 'Ls.' I think we can do a lot with that, and I think it speaks to what that area is," said Meloche. "When you have a voyage, you land on the water's edge, which is what LaSalle is."
The public should see the logo on promotional material soon.
"It will probably be a few months from now. Now that we've settled on a name, we'll go into the marketing aspect of the project," said Meloche. "We didn't do it ahead of time just because it would have been costly to do marketing for three different names."
Meloche didn't find fault with any of the suggestions but said councillors didn't want a name that was four or five words long. The previous council rejected "Petite Cote Waterfront" last summer.
The $50-million project is already four-years-old. When it's complete, the 60 acres will boast an event centre, an outdoor festival plaza, water features, trails, and a winter skating trail.
The Gil Maure Festival Event Lawn is already under construction. Eventually, it'll host the Strawberry Festival, although Meloche said it could be a few years.
The town also plans to expand available parking.