Transit Windsor is ready for a makeover.
"We were so uncool we weren't even retro," said Executive Director Tyson Cragg of some of the comments submitted a few years ago during public consultation sessions on Transit Windsor's Master Plan.
A Transit Windsor bus is parked outside Zehrs on Tecumseh Rd. E in Windsor on June 7, 2018. Photo by Mark Brown/Blackburn News.
Transit Windsor hasn't changed its look since it first hit the road in November 1977. The blue, green, and yellow stripe has been a mainstay for the past 46 years.
Meanwhile, the service has expanded to LaSalle, Amherstburg, and beyond.
"Like any progressive organization, you need to update your look and feel and your public image every so often, and we hadn't done that in a long time," said Cragg.
A request for proposals went out last summer, but Cragg said the service isn't ready to announce the proponent.
In 2018 and 2019, Transit Windsor asked for feedback while it put together its master plan. The message was clear. Most riders felt the current imaging was simply out of style.
The rebrand would already be on city buses had the pandemic not pushed those efforts back, but Cragg hopes to have some concept designs sometime this fall.
"We don't know where we're going to go on this, but we hope to get a fresher image out of that, maybe a different logo, colours -- just to take us into the modern era," said Cragg.
