A team of five students from St. Clair College have earned high praise after winning a global digital marketing competition.
Competing against post-secondary schools with greater resources and prestige, Jordyn Rady, Kayla Kwiatkowski, Elliott Smith, Nathan Mitchel Triolet, and Elizabeth Marion led the marketing and communications to win at the CRI Global Sustainability Marketing Competition last month.
More than 1,500 students from 704 post-secondary institutions from 120 countries participated.
They'll go on to present their ideas at the Hockey Hall of Fame in Toronto on January 29.
The competition has students present a marketing plan focused on sustainability and forward-thinking marketing strategies. This year, participants tackled the issue of textile waste. The group from St. Clair College presented a plan for their client, Sole Search.
"This is not just a win for St. Clair College," said the co-ordinator of the Advertising and Marketing Communications Program at St. Clair, Steve McEachern. "It's a win for our city and our country. These students are putting Windsor and Canada on the global map as a hub of talent, creativity, and world-class education."
The President and CEO of Clean Recycling Initiative said picking the winner was a challenge.
"This year's submissions showcased extraordinary creativity, dedication, and unwavering commitment to addressing misinformation in environmental sustainability," said Sae Chang. "Selecting winners was incredibly challenging as every participant exhibited exemplary effort."
It's the second consecutive year the program at St. Clair College has won international acclaim.
Last year, St. Clair College became the first Canadian school to win the Global Digital Marketing University Competition.
The Advertising and Marketing Communications Program combines hands-on learning with real-world challenges, equipping students to succeed in competitive environments.