Organizers of this year's Detroit Auto Show say attendance made it one of the largest auto shows in the U.S.
Over 11 days, about 275,000 people visited the Huntington Centre in downtown Detroit to take in the displays.
"Bringing the Detroit Auto Show back to January felt like coming home. There was a sense of familiarity and community, of being right where we belong," said Executive Director Sam Klemet. "There was a true energy fueled by the attendees' excitement of seeing and interacting with over 30 vehicle brands, new activations, and fun experiences, which created a momentum that will carry through to the 2026 show."
Nearly 2,000 reporters from 15 countries attended the show.
Ancora Managing Director and Portfolio Manager David Sowerby said the show had an estimated economic impact of up to $370-million.
"The impact the Detroit Auto Show has had on our remarkable region cannot be overstated," said President and CEO of Visit Detroit Claude Molinari. "Every year, the Detroit Auto Show is one of the most important and influential mobility events in the world, shining a light on the city and creating experiential opportunities with the brands and technologies that define us as the Motor City."
The show's signature Charity Preview drew 7,000 attendees and raised $1.7-million for six Southeastern Michigan children's charities, bringing the total to $125-million since 1976.
Website traffic to detroitautoshow.com grew 87 per cent during the show compared to the previous event.
With an added focus on engaging OEMs, consumers, and the media, it reached over 30 million people through social media platforms and had 7 million video views.
"Connecting deeper with our audience, whether new or existing followers, is important to help lift even further awareness of brands in the market and the opportunities in the automotive industry, as well as to tell Detroit's automotive story," said Klemet.