The Chevrolet Detroit Grand Prix attracted 156,000 people over three days to downtown Detroit, equalling attendance figures from last year.
It was the fourth year after the race returned to the streets of downtown.
Overall viewership and social media engagement over the course of the event broke new records.
According to Nielsen ratings, the NTT INDYCAR SERIES race broadcast on Sunday, May 31, was viewed by an average audience of 1.17 million viewers, a ten per cent jump from last year. An average of 343,000 viewers watched on Saturday, May 30.
Total social media reach for this year's Grand Prix surpassed 40 million over the race weekend. That's an increase of 2 million from the 2025 Detroit Grand Prix. The Grand Prix's social media channels produced an all-time high of over 9 million video plays, an increase of 25 per cent.
"We were so excited to help the City of Detroit and our beautiful Riverfront shine on an international stage," said President of the Chevrolet Detroit Grand Prix, Michael Montri. "It was an amazing race weekend here in the Motor City, from the incredible weather, to the great racing on track, the packed grandstands, rooftop decks and full suites, to the growth in viewership and the record results across social media. We're proud the Grand Prix continues to drive Detroit forward."
In its 12th year as the official fundraising event for the Grand Prix, the annual PwC Grand Prixmiere raised more than $1.2-million for five Detroit non-profit organizations including the Belle Isle Conservancy, Boys and Girls Clubs of Greater Detroit, the Detroit Public Safety Foundation, Detroit 300 Conservancy, and the Pope Francis Centre. Since 2014, the event has raised over $10-million for local charities.
