The Windsor Police Service is taking a very negative view of a stunt over the weekend that it says could have put a man's life at risk.
Police got a complaint around 7:45 a.m. Saturday that a man was climbing the cables of the Ambassador Bridge.
"He had climbed the Ambassador Bridge with the notion, the idea in mind, to put up a banner for a promotion that he wanted to get the word out on," said Sergeant Steve Betteridge.
The man, who was reportedly trying to promote his band, was brought down with the help of bridge personnel and once he was safely on the ground, he was arrested without incident.
At one point, the man was reportedly 118 metres off the ground, but Betteridge said police are not impressed.
"I can not stress enough how dangerous this stunt was, and how quickly this could have become fatal," said Betteridge.
"This person could have easily fallen to their death. This person could have fallen and landed on an unsuspecting passing vehicle," he continued. "To put lives at danger, to tie up first responder resources for reasons such as that, there is no excuse."
The suspect faces a charge of public mischief. BlackburnNews.com asked Betteridge if any other charges were being investigated given the seriousness of the offence.
"It's a mischief charge that it falls under the Criminal Code of Canada, and at the last briefing I had was that was the charge that was most applicable," he said.
Police said there is no excuse for the stunt considering there are far more safe ways to promote yourself.
"There are countless safe, and legal methods to promote anything -- and this is not a good example. In fact, this is the poorest example," said Betteridge.
He said police are choosing not to name the man or his band because they do not want to give him his much-desired publicity, but media reports over the weekend named the individual as 31-year-old Luke Heney.