The sound and smell of race cars on the streets of downtown Detroit continue to pay dividends.
Organizers of the Chevrolet Detroit Grand Prix celebrated its third consecutive year of success on the downtown street circuit, with a four per cent increase in total attendance from both 2023 and 2024.
About 156,000 people attended the three-day event, from May 30 to June 1.
"We have to thank all of our fans, the competitors, our 93 event partners, and our more than 1,200 volunteers for delivering a weekend to remember on the streets of downtown Detroit," said Grand Prix President Michael Montri. "From the incredible racing on track to the packed grandstands to the impressive viewership and record social media coverage, it was truly a special weekend for Detroit to shine."
Television ratings for Sunday's main event, won by Kyle Kirkwood, were the highest since 2021. Fox Sports delivered an average national audience of 1.061-million viewers, a 75 per cent increase from last year when the race was broadcast on the cable USA Network.
A record was also shattered for social media metrics. The event's social media reach was 38-million, which includes the official race platforms and all social media mentions.
The official fundraising event, the PwC Grand Prixmiere held at the new Hudson's Detroit, raised almost $1.8-million for five Detroit-area groups, the Belle Isle Conservancy, Boys and Girls Clubs of Southeastern Michigan, Detroit Public Safety Foundation, Detroit 300 Conservancy and the Pope Francis Center.