The wait is over for gearheads. The 2026 Detroit Auto Show opens on Saturday at Huntington Place in downtown Detroit, promising two weeks of exotic marques, immersive track experiences, and dozens of vehicle brands.
"The minute visitors walk through the doors, they'll feel the energy as they're welcomed by more brands, more cars, more immersive experiences, and awesome digital activations that appeal to all ages," promised 2026 Detroit Auto Show Chair Todd Szott.
With 41 brands on display, including uber-luxury marquees to exotic supercars, the Detroit Auto Show is a place for comparison shopping for those looking to buy a new vehicle this year.
For those who crave a hands-on experience, the Detroit Grand Prix and Powering Michigan Experience are back with indoor tracks.
"These tracks offer attendees ride-along experiences in internal combustion engine, hybrid, and electric vehicles," said a release. "Camp Jeep and the Ford Bronco Built Wild Experience return, offering show visitors the opportunity to climb high into the 'mountains' of Huntington Place."
New this year, the Michigan Overland Adventure. It's an immersive overland showcase featuring custom-built trucks, off-road SUVs, adventure-ready rigs, and expedition equipment built for exploration. Anchoring the display are vehicles from Ford, Chevrolet, GMC, Jeep, Ram, Toyota, INEOS, Subaru, and American Expedition Vehicles.
Throughout the event, a dynamic team of on-site hosts will report live from the floor throughout the event. You may find yourself interacting with the hosts as they perform live hits and interviews, putting a spotlight on innovation, personality, and the people behind the vehicles.
Tuesday, January 20, is racing day presented by the Detroit Grand Prix. This event includes some of the top stars of motorsports alongside championship cars and one of the most prestigious trophies in auto racing.
Saturday, January 17, there's the Detroit Auto Show 5K, starting at 9 a.m. along the riverfront.
Last year's auto show attracted 275,000 attendees and had an economic impact of $370-million.
On social media, the show reached an audience of 30 million and achieved 7 million video views.
