As the world's population is set to push 9 billion in the next 30 years, beef demands are expecting to greatly increase, especially in developing countries.
The Beef Cattle Research Council has been working on the Canadian Beef Research and Technology Transfer Strategy with scientists, producers and researchers.
BCRC Science Director Reynold Bergen says bringing together the 20 plus groups that fund beef research is key to making the most of the money available.
"The Beef Cattle Research Council, Canada's largest producer-funded research funder, has developed the Beef Cluster with Ag Canada and the Beef Value Chain Roundtable. The point of that whole initiative is to improve funder communication and coordination," says Bergen.
"The new national beef research strategy is a really good example of funders working together to develop a coordinated approach that will benefit both the funder and the researcher and producers as well."
The BCRC is now inviting scientists to submit proposals for research that achieve the objectives in the Strategy.
The Council will provide funding, using a portion of the National Check-off, to research projects that have the greatest potential to advance the industry.