Saying it marks a new chapter for downtown Windsor, the chair of the Downtown Windsor Business Revitalization Association said residents will soon see digital ads, posters and postcards, and more on social media.
The association is launching a new campaign, "Our Downtown," designed to rejuvenate downtown.
"The 'Our Downtown' campaign is the beginning of something truly transformative and not just for downtown, but for the entire city," said association chair Chris MacLeod.
The campaign unites business owners and developers in their effort to promote the area and attract new investment. It comes just a week after Mayor Drew Dilkens helped announce a new seven-point action plan for downtown that includes a marketing strategy and new efforts focused on safety.
"Downtown Windsor has untapped potential," said property developer Ray Blanchard. "By investing in our infrastructure and community, we're setting the stage for a thriving downtown area that, I think, we've all been waiting for."
In addition to a greater social media presence, visually striking promotional materials, and radio ads, the campaign will employ radio ads and digital billboards with targeted messages to a large audience. Video testimonials will tell the downtown's story through the words of local businesses and stakeholders, while a dedicated website will keep the community abreast of updates.
An online petition for residents and business owners will foster widespread awareness and grow grassroots support.
"As a business owner, I've seen firsthand the passion Windsorites have for our city," added Bull & Barrel owner Andrew Corbett. "This campaign is a passionate and collective effort that will boost our local economy and create a downtown we can all take pride in."
The city's overall plan may take many years to implement. Windsor City Council will debate several more immediate action points on May 13. The cost would be over $3.2-million and account for a 0.7 per cent increase in the city's operating budget. An additional $1-million is in this year's capital budget to improve lighting and streetscaping.